Lula’s imagery is a bold, spontaneous celebration of diversity, youth and culture. They represent a new gen of multi-faceted artists, bringing authentic inclusivity to every project, from casting to location and set design.

With a background in film, art and fashion, Lula’s work has a distinctive and almost counter-cultural vibe. Their aesthetic is raw, real and unapologetic. Ordinary scenes are transformed into rich, deeply layered stories using a masterful use of colour and lighting.

 

Lula says “I’m super excited to join the Sam I Am roster. I’ve only heard awesome things about how they produce work and support their photographers and directors. They’re always pushing boundaries and inspiring everyone on their roster, and for me, that’s so valuable. I can’t wait to be part of this amazing crew and create some really cool projects together”.

Creative Director & Founder Samantha Simpson says “We welcome Lula as a wonderful addition to the Sam I Am roster. Their works speak directly to what our clients want now – a courageous vision of dynamism and play, with women front and centre. As a collective, SIA Artists aim to excite and surprise so it feels right that Lula finds a home with us.”

 

 

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