If you’re looking for someone to bend the rules in all the right directions, look no further. Lula Cucchiara is a queer, multidisciplinary Latinx photographer, director and artist. 

Originally from Buenos Aires, luckily for us, Lula now calls Sydney home. Their imagery is a bold, spontaneous celebration of diversity, youth and culture.

Lula represents a new gen of multi-faceted artists. They bring authentic inclusivity to every project, from casting to location and set design. 

With a background in film, art and fashion their work has a distinctive and almost counter-cultural vibe.  Their aesthetic is raw, real and unapologetic. Ordinary scenes are transformed into rich, deeply layered stories using a masterful use of colour and lighting.

They’ve worked with some of the most famous and infamous brands on the planet including i-D, Vogue, The Face, Mercedes, Paris Georgia, Kathmandu, and Adidas.  And directed projects for Benee, and Ladyhawke. Their first feature documentary Fiona Clark: Unafraid premiered at the New Zealand International Festival in 2021 and was featured at Cannes Docs | Marché du Film in 2020.